The 5 Types of Content That Grab Attention for the Best Content Marketing

Do you want to engage people’s attention, provide them with useful information and, in the process, change the way they think about your organization?  In my experience, there are fivetypes of content that can help you do this for the best content marketing.

You can use them for print media, such as business and consumer magazines, as well as for websites, blogs, podcasts, videos – virtually any medium.

The Trend: “You can count on us for results that work in your world”

Think of a changing situation that’s affecting your customers.  It could be a societal or political change, a change related to technology, or anything else that bring about problems or opportunities – or both. Then, write out your thoughts on these points:

• What’s causing the trend, and how has the situation developed?
• What is the current situation?
• What are your own views, as an informed observer, about how the trend will develop (listing your reasons for thinking so)?
• What are your recommendations to the reader on how to avoid harm or achieve a benefit?

The “trend” type of content positions you as someone who understands your customers’ world and cares about helping to provide a good outcome.  It’s particularly relevant if your success depends on coming up with new solutions to match your clients’ situation, rather than doing the same work on a repeat basis.